[ Branding]
[ Branding]
[ Branding]
Gray Matter - A Streetwear Brand
Gray Matter - A Streetwear Brand
Gray Matter - A Streetwear Brand
Gray Matter - A Streetwear Brand



[Industry]
[Industry]
[Industry]
Streetwear Brand
Streetwear Brand
Streetwear Brand
Streetwear Brand
[Location]
[Location]
[Location]
Delhi
Delhi
Delhi
Delhi
[Year]
[Year]
[Year]
2025
2025
2025
2025
[Service]
[Service]
[Service]
Brand Identity
Brand Identity
Brand Identity
Brand Identity
About the Brand
About the Brand
About the Brand
About the Brand
Gray Matter is a streetwear brand inspired by the creative potential of the human mind.The name comes from the "gray matter" in our brain—where imagination, emotion, and innovation reside—symbolizing the brand's core focus on creativity and expression.
Gray Matter is a streetwear brand inspired by the creative potential of the human mind.The name comes from the "gray matter" in our brain—where imagination, emotion, and innovation reside—symbolizing the brand's core focus on creativity and expression.
Gray Matter is a streetwear brand inspired by the creative potential of the human mind.The name comes from the "gray matter" in our brain—where imagination, emotion, and innovation reside—symbolizing the brand's core focus on creativity and expression.
Gray Matter is a streetwear brand inspired by the creative potential of the human mind.The name comes from the "gray matter" in our brain—where imagination, emotion, and innovation reside—symbolizing the brand's core focus on creativity and expression.
Logo Explanation
Logo Explanation
Logo Explanation
Logo Explanation
The brand’s icon features a top view of the brain, representing a literal and visual connection to its name and philosophy. Gray Matter blends bold aesthetics with thoughtful design, creating pieces that make a statement both intellectually and stylistically.
The brand’s icon features a top view of the brain, representing a literal and visual connection to its name and philosophy. Gray Matter blends bold aesthetics with thoughtful design, creating pieces that make a statement both intellectually and stylistically.
The brand’s icon features a top view of the brain, representing a literal and visual connection to its name and philosophy. Gray Matter blends bold aesthetics with thoughtful design, creating pieces that make a statement both intellectually and stylistically.
The brand’s icon features a top view of the brain, representing a literal and visual connection to its name and philosophy. Gray Matter blends bold aesthetics with thoughtful design, creating pieces that make a statement both intellectually and stylistically.






































